One Superb Idea Series: Using an Income Approach

In this month’s One Superb Idea Coaching call, Mike Steranka and Brian Gengler discuss how to use an income approach for productive prospect meetings.

When you listen in on the call, you’ll discover how to focus on a client’s real problem, while avoiding the use of market upside potential.  Mike shares his approach on how to focus on the income gap and income cliff, to yield a more productive prospect meeting.